Sunday
Feb212010

Just Launched: Completely New Website for Ash & Lacy Building Systems

PLEASE CLICK ON IMAGE TO VISIT THE SITE

The primary goal for this site has been to provide much easier navigation and simultaneously offer far more comprehensive and engaging content than ever before.

Essentially we started with a completely blank sheet of paper. The existing site wasn't particularly old and had served the company well. Such is the pace of technology these days, however, it was very much in need of a complete revisit, to enable Ash and Lacy to not only catch up with but stay ahead of the innovation curve.

A key design focus issue was the creation of an architecture that allowed the visitor to rapidly find the information sought and to utilise engaging ways of achieving that, such as the flip book format we've introduced for downloadable documents. We have rebuilt www.ashandlacy.com on a very flexible platform that is capable of enabling us to keep pace with any forseeable internet trends, and maybe even beyond that.

I think it's important to stress that this project is very much, and will remain, a work in progress. There are some ambitious plans for new features and development of existing ones.

Wednesday
Sep022009

Google Mail's Latest Outage And What it Means for the Rest of Us

If, like me, you are one of the many millions of internet users who rely on Google's normally wonderful Google Mail service, you may well have been inconvenienced by the recent service outage on Tuesday September 2nd. 

In fairness, it was a pretty short total loss of service (just an hour or two for me at least) and only affected webmail-delivered services, rather than third party POP3 and IMAP clients. Google apparently blames it all a maintenance error, which had worldwide consequences, such is the apparent growing demand for Gmail.

So not a major disaster in the great scheme of things. But it wasn't the first such outage this year and it does inevitably raise some serious questions about the integrity of the so-called cloud based internet, which sees data being securely held on distant servers, rather than necessarily being stored on one's own hard drive.

The appeal of cloud internet is somewhat irresistible, the main attractant being that one can access web services on the move and also that a hard drive failure need not be the potentially catastrophic event it might have been in the past - you do back up your important data don't you!

Google's particular vision of the future is that much of the software of everyday life - webmail, document and spreadsheet creation, diaries etc all moves to the cloud. Indeed, this very website is created, edited and stored there!

Which is all fine and dandy, you might think, until a massive worldwide, or even localised, service outage occurs like the one many of us endured earlier this week.

All of a sudden, we are left feeling vulnerable if we are on the move without our laptops and especially if we don't have backups?

So does all this call the viability of The Cloud into question?

I emphatically say no it doesn't.

Remember in the days of dialup and the dawn of broadband when web access would often slow to a crawl? Those teething issues are thankfully long gone for the vast majority of us and, I think, we are seeing the same sort of evolution going on with cloud internet.

It was, after all, the very success of Google Mail that made a short service outage world news. No doubt it cost someone somewhere a loss of business or whatever, but in that the problem was over almost as soon as it had begun suggests that a good recovery programme strategy is already in place. 

No doubt Google and all cloud providers are learning fast from these experiences and tweaking their networks so that outages happen less and less in the months and years to come.

As ever, there isn't a perfect solution, but if you ask me if I would ever want to go back to a time when dropping a laptop in a puddle of water or a thief making off with it could at the very least mean the end to an expensive business trip - well I don't need to answer that, do I :-)

Tuesday
Jul212009

The CAW Market Communications Podcast Episode 4 - Released

In my latest podcast, I take a close look at social networking and its potential for your business or organisation.

Please click on the above cover image above to download the podcast (about 7MB), which is in AAC format, for quality reasons. It can be loaded and played in iTunes or Quick Time player.

 

Thursday
Jul162009

Busy in the Heat!

Wow, the first half of the summer has sure been busy! Hence the lack of posts on the blog.

In truth, I've been very focused on client activity, so I've not had a great deal of time to concentrate on my own website. Such is the lot of the busy consultant - not a bad problem in this day and age, or any time for that matter :-)

I am planning to record my fourth podcast very soon. This will look at how social networking can benefit your business. Having been slightly sceptical about the potential of sites like Twitter and Facebook, I am now a total convert. I will be explaining how these sites are rapidly metamorphosing from merely being a great way to stay in touch with friends into potential cornerstone marketing tactics for companies and organisations.

Temparatures here in the Mojave Desert are at their midsummer most excruciating and it is simply too hot to do much outside right now. This week we have seen it as high as 114 degrees and it will stay like that now until around the end of August, when we normally start to observe a decline in absolute heat and the return by mid-September to a more acceptable overall climate.

The fall and spring are great times here because of the almost wall to wall sunshine and more sensible heat. Most Mesquite residents rightly think that now is the worst time of year and many go back to their other homes in the more Northerly states and return in the fall, disappearing again around April.

This seasonal fluctuation in population has inevitable negative consquences for local businesses and a key focus of future development here is to try and smooth out the peaks and rather severe troughs.

The effects of the recession are everywhere, with so many houses in foreclosure and the loss of a number of significant businesses. Being on the Nevada/Arizona state line, we have several casinos, all of which are feeling the pinch as the leisure dollar is in such short supply right now. Indeed, one large casino has been partially closed down until things improve.

Exactly when that improvement will arrive is still a major bone of contention on both sides of the Atlantic, but there have been encouraging signs. Property prices are stabilising and Sterling has been performing a lot better against a basket of foreign currencies - something that usually only happens in a positive worldwide investment environment, as speculators become less averse to risk.

These are mere shoots of recovery right now, but there has never been a better time to reassess your approach to market and get ready for the major tidal change back to prosperity.

The economic woes have taken place in tandem with a lot of Web 2.0 innovations that a lot of companies and organisations have yet to capitalise on. Contact me and I will gladly undertake a free assessment of your historical activity and demonstrate how you can exploit new media with high cost efficiency.

Wednesday
May202009

The CAW Market Communications Podcast Episode 3 - Released

In my latest podcast, I take a close look at blogging and its potential for your business or organisation.

Please click on the above cover image above to download the podcast (about 5MB), which is in AAC format, for quality reasons. It can be loaded and played in iTunes or Quick Time player.